How exciting it is to see the change of seasons approaching after a long, cold winter!   .... and it took getting away to a "warmer location" for us Central-West-team to get a glimpse of that sunshine that we've been longing to see, and know it's not far away now!!  (yay!)

We're gearing up for the launch of our exciting, colourful Summer Collection here at head office - with our Easy Living and Audrey Avenue samples having arrived a couple of weeks ago. New season styles are already arriving into stores, with MANY more to come. We're looking at another huge range this season, which is great to see. Our regional customers are so spoilt for choice - I don't think many of you realise just how many of your city counterparts envy you!!  (I often hear it on the phone with our city customers who often ask when we'll open in the cities!! ... sorry to say, there's no plans for that..!!).

But back to our fabulous new photoshoot!  With cameras in hand, I hit the beach with our stylist Chris, and met up with our local model at CAVES BEACH, just outside Newcastle. It's one of my favourite spots, and was such a treat to spend the day in the sunshine shooting at this stunning location!

Our theme this season is a fun little "boho" take, with lots of florals and weekend looks, that work beautifully with our huge leisure and comfort range this season. We were lucky to have access to the most fabulous bright orange Combi van, fully decked out in paisley interior and beach cushions!  This worked a treat for our "boho traveler" who was off to the beach for the day, guitar in hand and sight-seeing on the rocks!

Below are a few scenery and photoshoot happy snaps, and a few 'sneak peeks' of our final images.  Keep an eye out over the course of the season for all the gorgeous shots in our windows, store posters and of course, emails and social media!

We  hope you love the photos as much as we do!   Here's to a bright, fun, and happy Summer ahead!!

~  Amy  :)
 
   
 
 
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